OpenEMM 5.0.2 review

OpenEMM is a feature-rich industrial-strength enterprise software for e-mail marketing and the first Open Source application for e-ma

License: MPL (Mozilla Public License) File size: 0K Developer: AGNITAS AG

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OpenEMM is a feature-rich industrial-strength enterprise software for e-mail marketing and the first Open Source application for e-mail marketing.

The OpenEMM code base has been developed since 1999 and is used (as part of the commercial ASP product E-Marketing Manager) by companies like BenQ, CA, IBM, Siemens, Deutsche Telekom, Tiscali, etc.

OpenEMM offers already more than 90% of the functionality of the commercial product and some features the commercial product does not offer right now (i.e. new user interface, MySQL support, etc.).

The main difference is, that OpenEMM is an easy to set up single server solution, while its big brother E-Marketing Manager operates on several distributed servers as software on demand.

Here are some key features of "OpenEMM":
use e-mail marketing to manage their customer relations (CRM)
use e-mail marketing to distribute content from various sources (CMS)
use e-mail marketing to collect data about recipients and to analyze them (BI)